AURA/
HOPING THAT WHAT YOU HAVE ON THE INSIDE IS ENOUGH TO COMPENSATE FOR WHAT YOU HAVE ...
HOPING THAT WHAT YOU HAVE ON THE INSIDE IS ENOUGH TO COMPENSATE FOR WHAT YOU HAVE ...
@ AURA BY SWAROVSKI LAUNCH
PH. BLADE PRO
I was invited to this new fragrance launch , Aura by Swarovski, and it was really eye-opening. I was actually curious as to how a brand famous for crystal decorations could somehow mold their brand image to be a viable player in the fragrance industry. It helped that they collaborated with perfume house Clarins and spent over 4 years developing this project and at the same time pushed for the launch of the new crystal gem necklace with in built lipstick. The director, a, explained a bit about the idea behind the whole concept and I can understand why it was important to take that step to furthur cement their adamant and admirable participation in the fashion industry.
Swarovski has always participated in the world of fashion, take hints to when they announced they would be supporting fashion designers in Fashion Weeks globally. Ahhh.... bling bling with a heart.
x
